MAISON ALU'LLA
Services
VISUAL IDENTITY DESIGN
Year
2025
Founded in 2020 as Lu’lla Studio, Maison Àlu’lla is a sustainable fashion house exploring the evolution of feminine identity across generations through textile craftsmanship and storytelling.
As the brand evolved and repositioned into Maison Àlu’lla, Atelier Jovae was brought on to translate the founding vision beyond a conceptual moodboard into a cohesive visual identity system. The objective was to create a brand world that could carry the depth of its narrative, one rooted in heritage, faith, femininity, and intergenerational connection, while positioning Maison Àlu’lla for growth as an internationally recognised fashion house.
Founded in 2020 as Lu’lla Studio, Maison Àlu’lla is a sustainable fashion house exploring the evolution of feminine identity across generations through textile craftsmanship and storytelling.
As the brand evolved and repositioned into Maison Àlu’lla, Atelier Jovae was brought on to translate the founding vision beyond a conceptual moodboard into a cohesive visual identity system. The objective was to create a brand world that could carry the depth of its narrative, one rooted in heritage, faith, femininity, and intergenerational connection, while positioning Maison Àlu’lla for growth as an internationally recognised fashion house.
At the heart of the identity, the Atelier Jovae team designed a bespoke submark centred around a monogrammatic interpretation of the letter A, creating a distinctive symbol that anchors the Maison Àlu’lla brand.
Balanced and symmetrical in its construction, the mark evokes the presence of an heirloom seal or sacred crest, a timeless emblem designed to carry meaning across generations. Together, these elements encapsulate the essence of Maison Àlu’lla: a fashion house where faith, identity, and generational storytelling are woven into every thread.
At the heart of the identity, the Atelier Jovae team designed a bespoke submark centred around a monogrammatic interpretation of the letter A, creating a distinctive symbol that anchors the Maison Àlu’lla brand.
Balanced and symmetrical in its construction, the mark evokes the presence of an heirloom seal or sacred crest, a timeless emblem designed to carry meaning across generations. Together, these elements encapsulate the essence of Maison Àlu’lla: a fashion house where faith, identity, and generational storytelling are woven into every thread.
The result is a visual identity that gives Maison Àlu’lla a distinctive and scalable foundation for growth. Rooted in heritage yet designed for a contemporary audience, the system captures the brand’s commitment to craftsmanship, femininity, and generational storytelling while positioning it for recognition on a global stage.
Credits
Visual Identity Design - Atelier Jovae
Creative Strategy - Cohedom
The result is a visual identity that gives Maison Àlu’lla a distinctive and scalable foundation for growth. Rooted in heritage yet designed for a contemporary audience, the system captures the brand’s commitment to craftsmanship, femininity, and generational storytelling while positioning it for recognition on a global stage.
Credits
Visual Identity Design - Atelier Jovae
Creative Strategy - Cohedom
